It sounds like your question may be missing a bit of context, or you might be referring to a specific phrase from a song, product, or book!
Depending on what you are looking for, here are the most common things people mean by this:
Taylor Swift’s “The Story of Us”: If you are thinking of the lyrics “Is this killing you like it’s killing me?”, this song from her Speak Now album was written about running into an ex at an awards show where they both ignored each other. It is widely believed to be about John Mayer or Taylor Lautner.
A Target Audience (“Who is this for?”): In business, marketing, or design, this is a core question used to identify the ideal customer, user, or reader for a product or service.
Another Song or Media Piece: You might be thinking of a different track, like Michael Jackson’s “Who Is It” or another pop culture reference.
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