How Mario Defined and Saved the Entire Video Game Industry

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Super Mario Bros. (1985) single-handedly revitalised the collapsing home video game market and established the foundational rules of modern game design. Developed by Shigeru Miyamoto and Nintendo, the franchise didn’t just capture the hearts of millions—it rebuilt an entire industry from the ashes of structural decay. 🎮 The Rescue: Saving a Defunct Industry

In the early 1980s, the North American video game industry collapsed entirely. This catastrophic event, known as the Great Video Game Crash of 1983, occurred because the market was flooded with low-quality “shovelware”. Retailers lost faith in video games, treating them as a dead fad.

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