Who is Your Target Audience? The most dangerous answer to this question is “everyone.”
Whether you are launching a product, starting a blog, or scaling a business, speaking to everyone means connecting with no one. A target audience is a specific group of people most likely to consume your content, buy your product, or use your service. Defining this group is the single most important step in building a successful brand. 1. Demographics vs. Psychographics
Understanding your audience requires looking at them through two different lenses: Demographics (The “Who”)
These are the factual, dry statistical data points of your audience:
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